CRAFTING A SOLUTION THAT MEETS BOTH SAFETY AND BRANDING NEEDS.
A large manufacturer provided factory tours to visiting customers, prospects, and VIPs. They were looking to add an additional layer of professionalism to the experience. The company had been reusing the same safety glasses for every tour, and they were often left scratched or dirty for the next guests.
The company ordered a case of professional quality safety glasses with their logo printed on them. Each guest received a new pair of glasses as they prepared to enter the factory environment. Instead of returning the glasses when the tour completed, the guests were encouraged to keep them as a souvenir of the experience.
The company received feedback that the glasses became a positive reminder of the trip and had practical applications around the home such as outdoor projects, cutting the grass, and home maintenance work.