Behind the scenes look at the making of a superhero!
Take a look at how we create custom solutions for our clients!
Our client, Tuway, approached us with a fun and creative project. Tuway developed a line of microfiber cleaning products to both clean and sanitize. They wanted to create a team of superheroes to destroy the germs and infectors that their products are designed to kill.
Our talented graphic artist, Jim Kessler, went straight to work designing and drafting the Infectors. Once those were complete, he created the team of Superheroes who capture and dispose of the Infectors.
There is a three-part process involved in creating these graphics. Jim hand sketches each one, inks them on the computer, then color fills. It was great to watch the entire project come to life, the brainstorming, sketching, revisions, and completion.
THREE PART PROCESS: Sketching, Inking, Coloring
We asked Jim a few questions regarding this creative project:
What were the client’s requests?
They provided the names of the “germs” they wanted created, as well as the warriors. We did the initial draw ups and sent them for reviews. Tuway then requested minor changes such as changing clothing or colors.
What mediums or programs do you use to create these pieces?
We started the process with traditional pencil sketches, once the concepts were approved, it was then inked in and refined. The inked illustration is then scanned into the computer where finishing touches are added to the art and it is then colored.
Have you created artwork for other clients in the past?
Working in the promotional products industry challenges me daily with taking the customer’s vision and realizing it via artwork for use in the finished product, be it a website, drink ware, garments, signage, or just about anything else you can place a logo on. Every job is different which helps you stay on your toes. While I do have a fondness for cartoon character illustration and mascot driven designs, they are few and far between at the moment.
You can see the Superheroes and Infectors come to life on the Tuway website.
