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                                                      Summer Style Guide

                                                      Posted on July 2, 2021 July 9, 2021
                                                      by
                                                      Heather
                                                      Promo Ideas

                                                      Bright Colors - Bold Styles!

                                                      Summer is in full swing and the colorful trends are here to stay…at least until the fall pumpkin spice latte’s start flowing!  So what trends and styles are in this summer?  We have a full guide here of the hottest trends we see in the retail market.

                                                      In the year of 2021, the athleisure trend is still hot.  Especially for businesses wanting to give employees and clients gifts and apparel that they will actually wear and use outside of work!  Most people are still spending a lot of their time at home and outside, so why not put your brand on something that they will wear and use to get your name out there.

                                                      Tie Dyed Apparel & Swag

                                                      One of the “of the moment” fashion trends that is really popular right now is the tie dyed/cloud look for apparel.  We have some great styles in lounge wear, sweatshirts and t-shirts that look awesome with a logo or embellishment.  What was once a look for souvenir shops, is now super popular for all ages and all brands.  Here are a few of my favs…

                                                      • Champion Reverse Weave Scrunch-Dye Tie-Dye Hooded Sweatshirt. TDS101

                                                        $74.50 – $82.00

                                                      Coolers that work…funny I know!

                                                      Coolers are a funny thing….many people can sell a cooler, but is that cooler going to actually work?  There is nothing you hate more than loading up a cooler in the summer heat just to have it leak all over the back of your car before you even get to where you are going!  Am I right?!  We have all been there.  One of the trends we have seen in the industry are people going more towards a nicer quality item, rather than just trying to get the cheapest cooler out there.  Leak proof is just one of the features that we always recommend.  We have some awesome and dare I even say….Yeti rivals that will hold ice for longer than 24 hours.  They perform just like any other high end retail brand without the large sticker price.  We love the Urban Peak & Artic Zone brands.  Built to last and built for function.  You can put full color logos on the front to give an awesome branding experience.  I really like the left top features and also the backpack option.  Here are a few of my favs!

                                                      • Urban Peak® Waterproof 24 Can Hinge Cooler

                                                        $50.39
                                                      • Sale

                                                        Urban Peak® Waterproof 28 Can Cooler Backpack

                                                        $38.24

                                                      Cropped Hoodies & Tees

                                                      You heard it here!  Cropped hoodies and tees are in for females more than ever before.  And I know what you are thinking….NO cropped doesn’t mean that your whole midriff is showing!  Many people like the cropped shirts because they hit at just the right length at the hip.  Or paired with a cute tank or cami underneath…you can have the perfect layered look for summer!  Here are a few crops that are perfect to add logos and embellishments to.

                                                      • Camden Crew Crop

                                                        $58.00 – $62.00
                                                      • Next Level Apparel Women’s Festival Cali Crop Tee. NL5080

                                                        $8.28 – $10.28
                                                      • Sport-Tek Ladies PosiCharge Draft Crop Tee. LST411

                                                        $13.38 – $21.38

                                                      Bold & Bright Colors

                                                      Its summer time and we are full of color, sun and rainbows!!  Well most of the time!  Our clothes and swag should reflect that!  We love this bold color story put together by one of our favorite apparel vendors.  Always on top of their game, they offer some of the best retail styles that you will LOVE!  And no….your logo does not have to be this exact color scheme.  Often times clients print their logo in white or another neutral color so they can use these different hughes to show off their brand!

                                                      Company Stores

                                                      Not sure what to give out for your next gift or giveaway?  We can help!  Creating an online store for your employees and clients to select products from is a great way to ensure that they will get something that they like!  Give them coupons to redeem on the site and have their order ship right to them!  You are hands off and they get something they will love and use!!  See below for some examples of live stores we are running!

                                                      Learn More About Company Stores!
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