Add Value to your Promotions!
In the never ending, fast pace world we are always facing the question….”How do I make my promotion pop or stand out? What is the latest in the promo world?” It can be hard to stand out from the competition. Whether at a trade show, hosting a client event or treating your employees on their hard work.
Our answer to these questions are – add value to your message and what you are trying to do! To add value to your promotion you don’t necessarily have to break the bank. Here are a few ways you can add value to your promotional purchase!
Apparel – Work Hard, Play Hard!: You can add value to your next promotional purchase simply by changing the method of decoration on your current apparel. Whether you are using polos, fleece or t-shirts, there are various options that step outside of the traditional screen printing and embroidery. And what is great about this? Changing to a deboss or laser opposed to a classic embroidery allows your item to be worn outside of the office, on the weekends or after five. Who doesn’t want to have their brand displayed on the weekend and not just during the 8:00 – 5:00 grind. Changing the decoration to something people want to wear, rather than something they have to wear will bring your cost per impression down! Interested in finding out more? Ask your LI Team rep about changing your go to imprint method to deboss, laser or dye sublimation!
Packaging – Think Outside the Box!: When considering packaging a promotion, people tend to go to their comfortable standby of a traditional box. I like to think of this as a second promotion that you want to get just as much bang for your buck! Why not spend your marketing dollars on something that will last and will not be thrown away? Rather than going with the comfortable standby, next time you want to add value to increase the worth of your promotion – consider this! Roll a t-shirt and place it into a water bottle that will stick around. Use a drawstring non-woven bag to put your item in that the recipient won’t throw away and will give to their son or daughter to take back and forth to soccer practice. Purchasing a few office items for your next new hire? Put these items in a lunch cooler that they will use daily coming back and forth to work.
Quality – Not Quantity: We have all heard the saying before. We want quality, not quantity. So why is it when we are branding something with our logo and our brand do we decide to cut corners? Sometimes the budget just simply does not allow, however, most times, people let a good “deal” get in the way of the right promotional buying decision. Don’t give the mug that is going to leak when your client takes a sip of coffee on the way to their important meeting. That is not how you want your brand to be remembered. Or how about the pen that doesn’t write after the first few uses? That is a waste of your marketing budget. Always ask the question to your promotional consultant – Is this the quality you would put your name on? If the answer is no, then it is time to move onto a different product!
