Promotional gifts can be for many different demographic and target audiences. As social media trends and popularity rises, so does the need for promotional gifts for young women. We now have everything at our fingertips and brands can connect with young women more easily than they ever have before. Being able to target the audience and demographic of young women is challenging in the way that they have high expectations because of availability and access.
Let’s dive deep into what promotional gifts and swag we would recommend for young women and how to connect them with your brand.
To be successful, brands need to create content that resonates, entertains, and educates, then uses influencers to help share that content on what is relevant on social media. As a culture and society in general, we are so educated on causes and relevant topics. Trending topics change by the day and to stay relevant, brands must keep it youthful and refreshing.
Take a look at what is popular and on-trend in today’s market. Bright, light images. Pops of color. Marbles and ombre. Earthy fabrics that give back and educate the user are all on-trend. So how do you tie that into your promotion?
Marble
One of my favorite trends that is super hot in retail is the marble look. We see that being carried to different promotional gifts for young women that create such a youthful feel.
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Pop of Color Promotional Gifts
Promotional gifts do not have to be in the classic colors of the past. Think of what colors have been on-trend for the last few years. Bright looks with light imprints are super popular among young women. These products below have that perfect look, giving an out of the box feel that is youthful and refreshing!
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Educate Social Causes
Social impact is a leading influence in decision making for young buyers. Gone are the days of the cheapest item wins. People want quality with a cause. Think of Yeti….not just your same old tumbler. The brand Yeti was able to build a foundation on the best quality out there. Another great example is Toms shoes. Donating a pair of shoes to someone in need for every pair of shoes they sell. The price higher than you may pay for a comparable brand, but knowing the social effects that will be made by purchasing that brand has helped them gain traction and skyrocket to the next level. We need to think of our promotional gifts for young women in the same manner.
Who is getting the item and what causes are important to them? Many products give back to causes depending on what touches your recipient. Maybe it is clean water, education, or sustainability. Tie your gift into that cause to have a lasting impact.
Sustainable with a pop of color! Reusable food containers….who can ever have enough Tupperware?!
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Recycled material apparel:
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You’re doing your part, so let them know! If giving back to a cause, let the recipient know with a hang tag or custom packaging so they know where the proceeds of their promotional gift went to.
Here are some stats on the insights young women are using when sharing to social media platforms….
• 30% refuse to read content that doesn’t entertain or inform
• 60% will only share content that is thought-provoking and intelligent
• 70% will share content that makes them laugh
Marketing shows no signs of slowing down young women. Social influencers will continue to help brands connect with their audience in highly relevant ways. Finding your way to connect with that target audience is key in getting your brand to stand out with the young modern female. Help your swag and merch reach your audience by resonating with them and their passions while staying on trend!
Photo by Priscilla Du Preez on Unsplash
