888-686-2890
Liteam Please add image or text logo
Search
  • Sale & What’s Hot
    •  
      Design Your Own Apparel & Uniform
      Hat Builder
      Design Your Own Hat
      Product Kits & Bundles
      Product Kits & Bundles
  • Brands
    • buyliteam-brands
      Jansport
      Nike
      OGIO
      American Apparel
      Under Armour
      Callaway
      Charles RiverInnovationsElevateArctic ZoneField & Co.High SierraBella + CanvasTravisMathewSport-TekPort AuthorityMercer+MettleCarharttBrooks BrothersThe North FaceCornerstoneUni-BallUrban PeakLodge
  • Products
    •  
      • Apparel
      • Aprons
      • Bags
      • Beach Towels
      • Corporate Holiday Gifts
      • Drinkware
      • Fitness Towels
      • Food and Candy
      • Food Storage
      • Gift Wrap & Packaging
      • Headwear
      • Home, Tools & Auto
      • More
      • Office and Awards
      • Outdoor and Leisure
      • Paper & Plastic Products
      • PPE
      • Safety Gear
      • Stickers and Decals
      • Technology
      • Trade Show and Signage
      • Utensils and Gadgets
      • Wine & Bar Accessories
      • Writing

      Subcategories

        Popular Products

    • Solutions for
      Companies
      •  
        Online Stores
         
        Welcome Aboard Packages
         
        Shipping Options
        Golf Shop
        Golf Shop
        Client Projects
        Client Projects
    • Contact
    • My Account
    • Login
    Search
    START TYPING AND PRESS ENTER TO SEARCH
    • Sale & What’s Hot
      •  
        Design Your Own Apparel & Uniform
      • Hat Builder
        Design Your Own Hat
      • Product Kits & Bundles
        Product Kits & Bundles
    • Brands
      • buyliteam-brands
        Jansport
        Nike
        OGIO
        American Apparel
        Under Armour
        Callaway
        Charles RiverInnovationsElevateArctic ZoneField & Co.High SierraBella + CanvasTravisMathewSport-TekPort AuthorityMercer+MettleCarharttBrooks BrothersThe North FaceCornerstoneUni-BallUrban PeakLodge
    • Products
      •  
        • Apparel
        • Aprons
        • Bags
        • Beach Towels
        • Corporate Holiday Gifts
        • Drinkware
        • Fitness Towels
        • Food and Candy
        • Food Storage
        • Gift Wrap & Packaging
        • Headwear
        • Home, Tools & Auto
        • More
        • Office and Awards
        • Outdoor and Leisure
        • Paper & Plastic Products
        • PPE
        • Safety Gear
        • Stickers and Decals
        • Technology
        • Trade Show and Signage
        • Utensils and Gadgets
        • Wine & Bar Accessories
        • Writing

        Subcategories

          Popular Products

      • Solutions for
        Companies
        •  
          Online Stores
        •  
          Welcome Aboard Packages
        •  
          Shipping Options
        • Golf Shop
          Golf Shop
        • Client Projects
          Client Projects
      • Contact
      • My Account
      • Login

      Here’s What’s Trending: Soft-Touch Rubberized Finishes

      Posted on July 27, 2019 June 13, 2025
      by
      Maryam
      Promo Ideas

      The promo products category is the one and only advertising medium that allows people to get in touch—literally—with a company brand, logo, or message. That’s why unique tactile experiences like product finishes can add an extra level of differentiation from one promo product to the next, for a truly one-of-a-kind advertising experience. From texturized to polished to satin, there are a number of product finishes that you can choose from when selecting promotional products, including those found on cost-effective and high-use items like pens.

      While each product finish offers its own set of benefits and appeal, there is a product finish that has been getting a lot of attention lately. It tends to stand out a bit more, turn heads a little more often, and make people ask time and again: “Why does this product feel so different?”

      We’re talking about the increasingly popular soft-touch rubberized finish that can be found on dozens of plastic and metal writing instruments.

      Product trend: soft-touch rubberized finishes on promotional pens.

      What Creates a Soft-Touch Pen

      After product components are molded, the pen is painted or electroplated for its desired product color. Next, a clear soft-touch rubberized spray is applied only to those parts of the pen or item that is intended to have a soft-touch effect. This process allows for a combination of textures and finishes to be presented on the same item.

      Select product components of this metal ballpoint pen received an application of the clear rubberized spray, leaving the chrome accents, trim, and clip unaffected. Ellipse Softy with Stylus (item #LNS-C).

      All product components of this plastic ballpoint pen received an application of the clear rubberized spray, coating the entire pen from trim to plunger. Scripps Softy (item #PVH).

      The soft-touch finish offers a whole new level of creativity in product design, by providing a grip-like texture to a hard surface material without the need of manufacturing a second grip made from a silicone or rubber.

      Customizing Soft-Touch Products

      What’s great about soft-touch products is that regardless of the starting material (plastic or metal), products can be customized through a variety of decoration processes. From silkscreen to laser engraving to full-color imprints, you and your customers have a number of options to choose from when it comes to selecting the soft-touch product and decoration method that’s right for them. And with the wide success of soft-touch rubberized writing instruments, it’s no surprise that this product feature can be found in more product categories like mini light-ups and flashlight keyrings, and has even been incorporated into ‘softy’ gift sets.

      Chroma Softy – LED Flashlight Keyring with a full-color imprint(item #LHY-C).

      Chroma Softy – LED Flashlight Keyring with a silver laser engraving (item #LHY).

      The Soft-Touch Effect

      A soft-touch product finish not only provides a soft-feel or rubberized texture when physically held, but it also affects how the item reflects light and is visualized, giving it a significantly softer, matte appearance.

      This Vivano Softy multifunction pen with stylus (item #LNH-C) features a full-color imprint on a soft-touch, matte pen cap.

      This Vivano Duo multifunction pen with stylus (item #LWF-C) features a full-color imprint on a polished, glossy pen cap.

      “I advise my clients to always look for things that make your promo [product] different. Which is especially important for trade shows where there could be 10 booths offering a similar giveaway.” –Len M.

      Virtual Design Boards

      If you’re interested in seeing how a customer’s artwork would look on a soft-touch rubberized product, email our team at [email protected] and request a free virtual mock-up.

      Post navigation
      Older
      Living Loving Locally : Christmas Project
      Newer
      Traversing the Divide of Distance With Technology

      Recent Posts

      • Grateful to Support Michigan’s I voted Sticker Design
      • 2024 Holiday Gifting: 7 Trends for Employees & Clients
      • Boost Your Brand with an Exclusive Online Company Store
      • 8 Halloween Gift Ideas for Employees, Clients, and Large Gatherings
      • 8 Football Swag Gift Ideas for Employees & Clients

      LI TEAM IN THE NEWS

      EY Announces Entrepreneur Of The Year® 2023

      As Seen on GMA

      Southfield City Centre

      Allen Park Guardian

      Allen Park Guardian

      Charities

      Read More Blog Posts

      • About Us
      • Business Tips
      • Living Loving Locally
      • New Promo Products
      • Our Work
      • Press Release
      • Promo Ideas
      • Uncategorized

      Customer Testimonials

      Read More Testimonials
      Lasting Impressions

      PHONE
      888-686-2890

      EMAIL
      [email protected]

      VISIT
      41839 Michigan Avenue
      Canton, MI 48188


      • Online Company Stores
      • FREE Swag
      • Living Loving Locally
      • Women Owned Promotional Items Company
      • In House Services
      • Need Help With an Idea?
      • FAQs
      • Careers
      • Satisfaction Guaranteed
      • Meet the Team
      • Blog
      • About Us
      • Client Projects
      • Media Mentions
      • Customer Rewards Program
      • Corporate Sustainability Policy
      • My Account
      • Customer Forms
      • Contact Us
      • Certifications
      Lasting Impressions

      PHONE
      888-686-2890

      EMAIL
      [email protected]

      VISIT
      41839 Michigan Avenue
      Canton, MI 48188

      • Online Company Stores
      • FREE Swag
      • Living Loving Locally
      • Women Owned Promotional Items Company
      • In House Services
      • Need Help With an Idea?
      • FAQs
      • Careers
      • Satisfaction Guaranteed
      • Meet the Team
      • Blog
      • About Us
      • Client Projects
      • Media Mentions
      • Customer Rewards Program
      • Corporate Sustainability Policy
      • My Account
      • Customer Forms
      • Contact Us
      • Certifications

      COPYRIGHT © LASTING IMPRESSIONS. ALL RIGHTS RESERVED | PRIVACY POLICY

      Order a Sample

      • Samples under $10 are on us if you pick up the freight!
      • Your Information

      • Sample Information

      • This field is for validation purposes and should be left unchanged.
      Request a Quote

      • Your Information

      • Quote Information

      • This field is for validation purposes and should be left unchanged.
      Our Spring Sale Has Started

      You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

      Our Spring Sale Has Started

      You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

      DETAILS

      Free shipping on orders over $75 with promo code

      FREESHIP

      Available for ground shipping. Expedited shipping rates will apply. Orders must be placed online to receive discount.

      Free Golf Swag & Ideas

      Free Golf Swag & Ideas

      • Spell it out or use a number. Capitalization doesn't matter.
      • This field is for validation purposes and should be left unchanged.
      ×
      What are you looking for?